HIELABS

Founders -  Pradeep Mani and Balaji Nandakumar

Category - Mens innerwear

Founded by two best friends from college, HIELABS is a men’s comfort-tech innerwear brand focused on solving one of the most overlooked everyday problems for men: discomfort caused by conventional underwear. Founded with the vision of re-engineering men’s essentials through innovation, HIELABS combines functional design, advanced fabric technology, and thoughtful engineering to create underwear built for all-day comfort.

At the core of the brand is its patented BALLinTech™ pouch design, developed after extensive research and multiple product iterations to provide gentle lift, support, separation, and reduced friction. Combined with ultra-soft MicroModal fabric, and anti-odor properties, HIELABS delivers a superior wearing experience that minimizes chafing, sweat, and constant adjusting.

Read full article at: ELITE FASHION BRANDS OF INDIA - MAY 2026